As elections unfold across the globe, artificial intelligence (AI) is playing an increasingly significant role, with India's recent election being dubbed the first 'AI election' due to the widespread use of deepfakes.
These AI-generated videos, promoting or discrediting candidates, have raised concerns about their potential to disrupt democratic processes, including the upcoming U.S. election. The phenomenon is not limited to deepfakes; generative AI models like ChatGPT are also influencing voter perceptions by spreading modified information.
This trend signals a transformative shift in how campaigns are conducted and how voters interact with election-related content, highlighting the urgent need for strategies to mitigate AI's potential to mislead and manipulate public opinion.
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