Gov. Newsom Champions Actor Protections and AI Regulation in California

California Governor Gavin Newsom has signed groundbreaking legislation aimed at protecting actors and the general public from the potential misuses of artificial intelligence (AI). The new laws, influenced by concerns from the performers guild SAG-AFTRA, offer actors more control over their digital likenesses and combat the spread of election misinformation through deepfakes. These measures were propelled into the spotlight following a significant strike by SAG-AFTRA members last year, which culminated in a contract that addresses compensation for the use of actors' 'digital doubles.' Additionally, Newsom is urged to enact further AI regulation to safeguard against unauthorized uses, marking a significant step in the state's approach to managing emerging technologies.