Following Donald Trump's victory in the 2024 U.S. presidential election, there has been a notable surge in interest among American women in South Korea's '4B Movement.' The movement, which originated in 2015, advocates for rejecting traditional gender roles, relationships, and beauty standards.
The election results, driven in part by young male voters, have sparked discussions on social media, with many women exploring the 4B movement as a form of protest.
The movement gained traction in South Korea during the #MeToo era and has now found resonance in the U.S. amid political discontent.
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What is the 4B movement? The feminist movement gaining traction after Trump's win
The 4B movement began online in 2015, growing over the years amid the #MeToo movement and the election of South Korean conservative president Yoon Suk Yeol in 2019. After Mr Trump gained victory over democratic nominee Kamala Harris in the 2024 US presidential election, the number of posts using the hashtag has reportedly spiked.
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