The UK’s Competition and Markets Authority (CMA) is moving to designate Apple and Google as having 'strategic market status' in the mobile ecosystem, citing their effective duopoly over smartphone operating systems and app stores.
This designation would give the CMA new powers to impose rules and force changes aimed at increasing competition and reducing the tech giants’ control over app distribution, payments, and browser choices. The move follows similar regulatory efforts in the European Union and could require Apple and Google to open up their platforms to more rivals. Both companies have expressed concerns, particularly around privacy and innovation, but have said they will cooperate with the investigations.
The proposed changes are part of a broader push to rein in Big Tech’s dominance and promote fairer digital markets in the UK.
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