Uber Rolls Out Women-Only Ride Option to Boost Safety and Empowerment

Uber is launching a new 'Women Preferences' feature in the US, allowing women riders and drivers to match exclusively with each other.

The pilot program will begin in August in Los Angeles, San Francisco, and Detroit, aiming to enhance safety and comfort for women using the platform. This move follows similar initiatives in Saudi Arabia, where Uber and other ride-hailing services have introduced women-only options since the lifting of the driving ban for women. The feature is designed to address persistent concerns about sexual harassment and assault in ride-sharing.

Uber hopes this will make its platform more appealing and safer for women, both as riders and drivers.