Shrinkflation is when a company reduces the size or quantity of a product while keeping the price the same, such as a lighter bag of chips or a shorter candy bar. While not illegal, critics call it a deceptive practice that hides the true rate of inflation from consumers. Proponents of regulation argue it protects consumers and promotes price transparency. Opponents argue it's a legitimate response to rising supply costs and that government regulation would be an overreach into private business decisions.
Response rates from 851 UK voters.
Trend of support over time for each answer from 851 UK voters.
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Trend of how important this issue is for 851 UK voters.
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Based on 851 responses to this question.
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